ہمارے بلاگ

آپ کے گاہکوں کی دیکھ بھال!

Whether you work for a large or small company, every dollar spent on marketing should count. That means utilizing what is readily available and using the right tools to be productive.

In 2010, Telaeris started using a marketing automation tool called Infusionsoft which we talked about اس پوسٹ میں. Our goal with Infusionsoft was simple at the time. Turn website visitors into customers. The formula was straightforward. Provide useful content to the email inboxes of our potential customers on a regular basis. In this way we were “nurturing” our customers, so when a genuine need arises, our company and products would be top-of-mind.

مارکیٹنگ کا سامان
کامل کسٹمر بہاؤ

And it worked. One of our favorite stories was when a customer called to order our XPressTools انوینٹری پروگرام. He raved about the e-mails he received from our employee “Liz” and recommended we give her a raise. The funny thing was “Liz” had left the company some months earlier, but this customer was still on her campaign. It was so well done, that he was unaware that it was from the system. The power of the consistent followup was clear and powerful.

But our goal for Infusionsoft was مارکیٹنگ آٹومیشن نہ صرف ای میل ای میل. ہم نے شرکت کی Infusionsoft ICON کانفرنس and engaged with one of their paid experts for 6 months. We had committed significantly to the goal of being able to automate our marketing processes. While we received some useful information, neither paid the dividends we needed.

اس کے علاوہ، Infusionsoft پلیٹ فارم میں ایک بہت درد کے نقطہ نظر تھے:

  1. Complicated – new users need significant help to get started.
  2. مہنگی - بنیادی نظام کے لئے بھی.
  3. خصوصیات - صرف اضافی فیس پر دستیاب ہے.
  4. Integration – available from paid partners.
  5. Advice – required paid “experts”.
  6. کسٹمر سروس - سست یا غیر موجود.

And even the parts that did work for us caused problems, such as when we needed to set up an email campaign for a trade show. Instead of our team focusing to create great content and marketing collateral, they would waste significant time fighting the vagaries of Infusionsoft.

2015 کے آخر میں، ہمیں ایک سلیک ویڈیو کے ساتھ ایک ای میل موصول ہوا.

We liked the video form so much that we stole their approach to create our پھنسے ہوئے ویڈیو. ان کی مارکیٹنگ نے اپنی مارکیٹنگ کو نکال دیا - فلوٹی کے اخلاص ترین شکل ہونے کی تقلید.

But their message was also timely. After not receiving answers to our support requests multiple times from Infusionsoft, we realized we needed to

ڈپپ لوگو

try something else. We enrolled in Drip’s free three week trial and here is what we found:

  1. سیٹ اپ فیس نہیں
  2. رابطے میں درآمد ڈرپ تیز اور دردناک تھا.
  3. کوئی تربیتی یا ادا کنسلٹنٹس کی ضرورت نہیں تھی.
  4. ان کی کسٹمر سپورٹ کی ٹیم سے فوری ردعمل.
  5. آسان ریموٹ ویب API کی خصوصیات.
  6. اچھا ڈیش بورڈز.
  7. Infusionsoft کے لئے ہم کیا کر رہے تھے نصف سے کم.

Within 1 week we moved all of our campaigns to the Drip platform and migrated all of our web forms into our website running on WordPress. As an unexpected bonus, we found that we were able to import our customer lists into Drip for broadcast purposes, allowing us to send out our newsletter at no additional cost. This allows us to keep our MailChimp account with a smaller total list count, allowing us to drop a payment tier with them as well.

So is Drip for you? Maybe.

ڈپری کسٹمر کی نورتنگ کے لئے ایک بہت اچھا توجہ مرکوز آلہ ہے.

یہ ایک CRM کے طور پر نہیں بنایا گیا ہے (ہم اپنا اپنا استعمال کرتے ہیں!).
It isn’t meant for sending unsolicited emails (MailChimp اس کے لئے بہت اچھا ہے).

But for us it did exactly what we needed – Drip Marketing. After a month, we are continuing to enjoy its simplicity and functionality.

دلچسپی سے، ہم ممکنہ طور پر Infusionsoft کے ساتھ رہیں گے، ان کی اعلی فیس ادا کرتے ہیں، had they been responsive. After not receiving responses to requests for a phone call for over a month – it was time to make a change. Below you can see our modification to their “perfect customer flow” which shows what they forgot. Your existing customers are your most important customers.

مارکیٹنگ کا سامان
ڈیلور - اطمینان - دہرائیں

Infusionsoft does a great number of things and I personally know people who are making it sing. But without having a certified expert on staff, I’m not sure how well it maps to small businesses these days. Drip has a fabulous laser-like focus for what we needed at a great price.

اگر آپ کے پاس کوئی ایسا آلہ موجود ہے جسے آپ کے لئے کام ملتا ہے تو تب بھی انہیں بھیج کر بھیجیں!

* ہم اس بلاگز کے لئے کسی بھی طریقے سے ڈپ کی طرف سے معاوضہ نہیں دیئے گئے ہیں!

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فون: 858-627-9700
فیکس: 858-627-9702
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9123 Chesapeake ڈاکٹر
سان ڈیاگو، CA 92123
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sales@telaeris.com